Skip to content
Home > Eloqua > Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
 

Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior

White Paper Published By: Eloqua
Eloqua
Published:  Dec 18, 2013
Type:  White Paper
Length:  7 pages

B2B transactions are no longer driven by sales.
At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. 

To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses.

Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”



Tags : 
oracle, lead delivery, buying behavior, oracle eloqua, marketing, buying patterns, b2b transactions, search marketing, email marketing, social media

Find Research