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Forrester DMP Wave

White Paper Published By: Adobe
Published:  Sep 19, 2013
Type:  White Paper
Length:  13 pages

Earning top rankings in both strategy and market presence, Adobe AudienceManager was named a leader in data management platforms in the Forrester Wave™: Data Management Platforms report for Q3 2013.

The report praised the solution's ability to "turn data into both insights and targetable audiences," and highlighted specific AudienceManager strengths, including:

     -Integration with Adobe Marketing Suite

     -A well-defined strategy

     -An international presence

Adobe AudienceManager is the first data management platform to consolidate audience information from all available sources, and was recognized in the report for "broadly addressing data intelligence and audience delivery."

Tags : 
adobe, media optimizer, data management, platforms, technology, audience delivery, marketing, web analytics, data management/analytics

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