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How to Drive More Traffic Without Increasing Budget

Case Study Published By: MarkMonitor®
Published:  Apr 25, 2013
Type:  Case Study
Length:  4 pages

Counterfeiters are adept at mimicking top brands’ digital marketing strategies by building pay per click (PPC) campaigns that exploit both company brand names and popular product search terms. As a result, well-known brands can end up competing with counterfeiters for traffic and potential customers.

Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%!


MarkMonitor® is the world leader in enterprise brand protection and a Thomson Reuters Intellectual Property & Science business.

Tags : 
driving traffic, increase web traffic, reduce spending, brand protection, brand protection strategies, cut cpc spending, social media, interactive marketing, marketing software, web analytics, customer experience/engagement, online video marketing, social media marketing, pay per click (ppc), search engine optimization (seo)

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