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Everything You Need to Know About RTB and DSPs

White Paper Published By: MEDIAPLEX
MEDIAPLEX
Published:  Nov 16, 2012
Type:  White Paper
Length:  18 pages

This whitepaper is designed to help a marketing or advertising generalist understand the RTB media space. Topics covered include media exchanges, real-time bidding (RTB), real time media, managed DSP versus D-I-Y platforms, first party data, third party data, user profiling, and programmatic buying. 

Thorough, but in plain English. 



Tags : 
dsp, rtb, demand side platform, interactive/pr agencies, interactive marketing, mobile marketing, online video marketing

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