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6 Steps for Building a Long-Term Mobile Strategy

White Paper Published By: Oracle
Oracle
Published:  May 22, 2012
Type:  White Paper
Length:  10 pages

Being successful in the mobile channel hinges on the right technology. This whitepaper outlines how to approach your mobile strategy, drive cross-channel activity, and maximize your budget with the right technology foundation to achieve your mobile goals now, and in the future.



Tags : 
oracle, marketing, marketing strategy, mobile, mobile marketing, emering marketing, customer experience/engagement, market research

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