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The Forrester Wave: Cross-Channel Campaign Management, Q4 2009

White Paper Published By: IBM
IBM
Published:  Nov 09, 2011
Type:  White Paper
Length:  14 pages

Are you looking for a cross-channel campaign management (CCCM) solution that supports highly personalized and relevant communications delivered across a variety of highly interactive channels? Read Forrester's 91-criteria evaluation of 11 CCCM vendors and see why Unica was named a leader. Download your free whitepaper now!




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information technology, marketing, cccm, communications, forrester, content management systems, web analytics, managed hosting services, crm solutions/software, customer experience/engagement, business intelligence, market research, search engine optimization (seo), data management/analytics

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