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Pier 1 Imports Marketing Muscle with new Infor CRM Tool

Case Study Published By: Infor
Infor
Published:  Jan 06, 2011
Type:  Case Study
Length:  2 pages

When it comes to retail marketing, slow and steady does not necessarily win the race. These days, it’s not enough for a merchant to boast reams of data if that data can’t be quickly accessed and manipulated to seize marketing opportunities.

“Pier 1’s objective was to have access to data all over the organization and put it in the hands of the marketers,” says Jackie Palmer, senior product manager for Infor CRM.



Tags : 
infor, crm tool, customer relationship management, pier 1 imports, data management, interactive/pr agencies, interactive marketing, marketing software

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