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How can you influence up to 50% more cross-sell in a business-to-consumer environment?

Webinar Published By: Infor
Infor
Published:  Jan 06, 2011
Type:  Webinar

In today's difficult economic environment, reducing churn and retaining your existing customer base are critical. However, several barriers stand in your way:

  • Your customers are interacting with you across a multitude of touch points-from "brick and mortar" to the web, and even social media venues.
  • Your data, the lifeblood of your company, is scattered everywhere and neither readily available nor actionable.
  • You are not organized around your customer, but focused on distinct products and services.
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics. And, most importantly, he will explain how the right combination of people, process, and technology yielded a program that resulted in his company being named one of the most innovative financial companies.



Tags : 
infor, cross-enterprise, lead generation, retention, customer data and analytics, social media, interactive/pr agencies, interactive marketing

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