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Home > Zuberance > Shift from Paid Media to Advocate Media: The 10X ROI of Energizing Brand Advocates
 

Shift from Paid Media to Advocate Media: The 10X ROI of Energizing Brand Advocates

White Paper Published By: Zuberance
Zuberance
Published:  Oct 11, 2010
Type:  White Paper
Length:  6 pages

Marketers are spending money in all the wrong places. A recent Harvard Business Review article highlights the need for marketers to shift their focus from paid media spend to driving Advocacy in order to align with the changing nature of consumer engagement and purchase decisions.

Companies that systematically identify and energize Brand Advocates are getting at least a 10X ROI in media and sales value. In other words, for every $1 a company invests in energizing Advocates, the company gets $10 in positive WOM impressions and sales. This 10X "Return on Advocacy" is significantly higher than the return that marketers get from paid search campaigns on Google and other marketing approaches.

 



Tags : 
zuberance, roi, paid media, rich media, advocacy, wom, impressions, sales value, web analytics, data management/analytics

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