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The Art and Science of Customer Segmentation

White Paper Published By: TargetMarketing
TargetMarketing
Published:  Jun 04, 2010
Type:  White Paper
Length:  6 pages

You’ll find in this complimentary report from Target Marketing, a breakdown of key segmentation areas, fundamental questions to ask to formulate effective segmentation plans, a six-step road map to a comprehensive segmentation process, three segmentation pitfalls to avoid, and more.



Tags : 
napco, target marketing, customer segmentation, data management/analytics, direct mail/marketing

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