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Increasing the Performance of Digital Media Spend through Click Attribution

White Paper Published By: SearchIgnite
SearchIgnite
Published:  Jun 25, 2010
Type:  White Paper
Length:  6 pages

SearchIgnite works with a variety of marketers across all online channels including email, display, social media and search, along with creative and website development.

One client in particular has enjoyed incremental success with its online bookings, increasing from 14-20% before 2006 to 70% at present. However, a key element that was missing from their strategy was an understanding of the contribution each channel makes across the entire click path, with a specific focus on understanding generic keywords that initiate or assist a conversion and using these insights to maximize ROI. This client faced a number of key challenges and partnered with SearchIgnite in order to find a solution.



Tags : 
searchignite, media, display, media, dfa, onlince channels, marketers, content management systems, web analytics, social media marketing

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